Just as you do with your marketing campaigns, ask yourself who are you targeting with your email signatures (this might point out that you need more than 1 template for your organization), what’ behaviour you want to drive (CTAs), and how are you going to measure results (do you need a landing page, are you setting up UTMs to track traffic?), etc. Give your email signature format as much thought as a marketing campaign Modern email programs can actually handle this quite well.ĥ.
The days are long over when it was considered dangerous to add graphical content to your email signature templates. Add your company logo to your email signature It’s a great opportunity to share contact details, marketing messages, the latest tweet or blog post.Ĥ. Your email signature format should not just include the obligatory name and phone number. Give your email signature format some style The email signature is an important marketing lever – pull accordingly.ģ. Many go a step further to only send out emails only in plain text format. We’ve had 100 conversations where we learn that the IT department chooses to boycott any email signatures in their emails. Get an email signature – even if you’re in IT This blog is filled with examples of why, regardless of your industry or company size, you should consistently use the email signature block, no matter your client – from Office 365 to Gmail email signatures.Ģ.
If you use Office 365, G Suite, something else on good ol’ Exchange Server, we have a solution for you… From brand consistency and compliance all the way to creating a new marketing channel for quality traffic and conversions, there’s a tremendous upside to leveraging your company’s most widely used communication method (email) to drive marketing value. There are many reasons to choose Xink as your email signature management solution. Many of the items in this list are self-explanatory, but we’ve also taken the time to provide a little bit more colour on the topics presented for the uninitiated. Over the last few months, we’ve begun collecting examples of the do’s and don’ts that we’ve discussed and learned from our Xink customers, prospects, and partners. As you can probably imagine, we have heard thousands (if not tens of thousands) of great stories regarding how different companies set up their email signature templates, or at least attempt to.
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